Inbound Internet Marketing Blog

How Using Localeze Can Enhance Your Business’ Local Search Listings

Posted by Keith Gutierrez on Thu, Mar 22, 2012 @ 11:48 AM

One of the challenges businesses face today is ranking well on local keyword search listings. The best way to position your business in a search engine ranking page is by practicing a complete inbound marketing strategy.

However, there are other tips, tricks, and tools that can help you boost your overall rankings in local search. The primary challenge that local businesses face is they tend to get a decent ranking established on keywords that use the business location’s hometown, but many businesses often service a much larger area.

For instance, many of the small to mid-size businesses that we work with in the Cleveland area are located in one of the many suburbs of Cleveland, or have multiple locations throughout the Greater Cleveland area and even throughout Ohio.

The other challenges with local search directories such as Google Places, Yahoo Local, Bing Local, Yellowpages.com, or MerchantCirlcle is that it’s difficult to set up and manage multiple directories (several hundreds) and keep your businesses listing information accurate and up-to-date.

This has caused an issue with many businesses listing on local search platforms, because information can quickly become outdated, inaccurate and misleading.

Localeze is a local search database aggregator, that allows businesses to easily control their online identities and local search listing information. Localeze then licenses the database to leading search platforms like Google, Yahoo, Bing (How Localeze Works).

Localeze is built on being able to monitor, manage and authenticate your businesses local search listings. David Hirschman of Street Fight Mag wrote an excellent post Localeze’s Dague: Solving the Problem of Search for Local Merchants, where he noted that in 2006 Localeze made the decision to allow businesses and authorized channel partners like our agency to manage local search databases in real-time, online.

This has enabled Localeze to become the central source for validating, managing, distributing, and consistently improving trusted business listings in local search.

Below is an infographic of how the Localeze search process works:

Localeze Infographic

Here are 3 key benefits for using Localeze to manage your businesses online identity:

1. Easily manage and update your businesses online identity – Localeze enables businesses to do this in one easy-to-use location, that is sent to hundreds of local search platforms. Platforms include websites, mobile apps and navigation devices. These allow businesses to easily gain more visibility in local search across multiple channels.

2. Validated business identity search listing – Localeze continuously monitors and validates search listings to maintain their accuracy. Local search directories like Google, Yahoo, and Bing view these listing as more trustworthy than listings that are not part of the 14 million+ local businesses in the Localeze database. This establishes better local SERP results.

3. Easily list multiple office locations, and the areas that your business serves -  Enhanced listings allow your business to add custom keywords to listings, offer the ability to get found on the keywords most relevant to your business, rather than relying on preselected keyword options that most local search directories provide.

Localeze requires a yearly fee of around $300.00 to manage your local listings. As a business owner, you can manage your own listings with Localeze, or work with an authorized channel partner like our agency to help you set up and maintain listings. Localeze is a great option for businesses seeking to optimize local seo initiatives.

 

 

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