Author Archives: tk_admin

INTEGRATED MARKETING COMMUNICATION (IMC)

  Written by Krishan Kant and Posted in Articlesbase: Jan 13, 2011 Integrated Marketing Communications is a term used to describe a holistic approach to marketing communication. It aims to ensure consistency of message and the complementary use of media. … Continue reading

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WSJ- Notable & Quotable section August 27, 2011

Nick Schulz of the American Enterprise Institute writing at nro.com on Aug. 25: [Steve] Jobs failed better than anyone else in Silicon Valley, maybe better than anyone in corporate America. By that I mean Jobs did what only the greatest … Continue reading

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Top 5 Social Media Scams

Find Under: Networking We’re wired to be social creatures, and sites like Twitter and Facebook have capitalized on this to great success. According to its COO Sheryl Sandberg, Facebook draws 175 million logins every day. But with this tremendous popularity comes … Continue reading

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News

This will blow your mind!   64% of Small Businesses Don’t Consider Social Media Important [Data] Posted by Pamela Vaughan Mon, Aug 08, 2011 @ 04:00 PM As a business, do you fully understand how social media can benefit your … Continue reading

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News

I’m all for generating sales leads. The question is, “What are we doing with them once received?” Carol Fox’s article reveals some interesting statistics. How Does Lead Response Time Impact Sales? By Carol Fox on June 8, 2011

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News

Is Content Marketing Traditional Advertising’s New Rival? [Infographic] By Andrew Spoeth on May 12, 2011 Content marketing has become a critical component of B2B marketing, but can you identify the most popular types of content, why they are used, and … Continue reading

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News

Protect Your Sales from the Coming Meltdown As published by BNET By Geoffrey James | July 27, 2011 Well, it looks as if the Tea Party is determined to force the U.S. economy (and maybe the world economy) back into … Continue reading

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News

 SOCIAL MEDIA MARKETING Smaller companies wrestle with social outreach Rich Karpinski Story posted: May 4, 2011 – 6:01 am EDT Smaller businesses are starting to use social media more actively but are still reliant on their websites for the bulk … Continue reading

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News

SOCIAL MEDIA MARKETING Smaller companies wrestle with social outreach     Rich Karpinski May 4, 2011 – 6:01 am EDT Smaller businesses are starting to use social media more actively but are still reliant on their websites for the bulk … Continue reading

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News

SOCIAL MEDIA MARKETING  Smaller companies wrestle with social outreach Rich Karpinski May 4, 2011 – 6:01 am EDT Smaller businesses are starting to use social media more actively but are still reliant on their websites for the bulk of their … Continue reading

Posted in News | 24 Comments